Social Media Marketing
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Everything You Need To Know About TikTok Shop
Introduction to TikTok Shop What is a TikTok Shop? TikTok Shop is TikTok’s in-app eCommerce platform that allows users to discover and purchase products without ever leaving the app. It merges the power of short-form video content with the convenience of mobile shopping, providing a seamless path from content consumption to purchase. Launched to challenge…
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How To Use Videos To Reach Customers at Every Stage of the Sales Funnel
Introduction to Video Marketing in the Sales Funnel What is the Sales Funnel? The sales funnel is a model that illustrates the journey a potential customer takes from discovering your brand to making a purchase—and ideally becoming a loyal advocate. It’s typically broken down into three key stages: Each stage represents a different mindset and…
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Is Purpose Marketing Right for Your Business?
What Is Purpose Marketing? Definition and Origin Purpose marketing is a strategy where a brand aligns itself with a social, environmental, or ethical cause to connect with customers on a deeper level. Unlike traditional marketing, which focuses on selling products or services, purpose marketing is about promoting values. It gained momentum in the early 2010s…
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What Is Social Commerce and Why Your Business Should Care
Introduction to Social Commerce Definition and Origin Social commerce is the use of social media platforms to promote and sell products directly to consumers. It merges e-commerce with social media, allowing users to discover, review, and purchase items without ever leaving the app. Originally an extension of traditional e-commerce strategies, social commerce has evolved into…
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TikTok Enters the Search Ad Market: What To Know [2025 Update]
![TikTok Enters the Search Ad Market: What To Know [2025 Update]](https://vanguardcreativemarketing.com/wp-content/uploads/2025/06/5-1.png?w=1024)
Introduction: TikTok’s Bold Move into Search Advertising TikTok is no longer just a place for viral dance videos and meme culture—it’s quickly becoming a powerful search engine for Gen Z and Millennials. In a bold move that signals a major shift in digital marketing, TikTok has officially entered the search advertising market. With users increasingly…
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The 10 Best Social Media Management Tools for Businesses [2025 Expert Picks]
![The 10 Best Social Media Management Tools for Businesses [2025 Expert Picks]](https://vanguardcreativemarketing.com/wp-content/uploads/2025/06/3-1.png?w=1024)
Introduction to Social Media Management Tools In today’s digital world, social media is essential for business visibility, customer engagement, and brand storytelling. Managing multiple platforms—while maintaining consistency and quality—requires more than just posting occasionally. That’s where social media management tools come into play. These platforms help businesses streamline content creation, automate scheduling, monitor performance, and…
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Meta Rolls Out AI and Automation Tools for Advertising: What Does It Mean for Your Campaigns?
Introduction to Meta’s Latest AI and Automation Announcement In 2025, Meta (formerly Facebook) is doubling down on artificial intelligence and automation to reshape how businesses advertise across its platforms, including Facebook, Instagram, Messenger, and Audience Network. The tech giant announced a suite of AI-powered tools designed to enhance every stage of the ad journey—from targeting…
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What Are Interactive Emails and Why You Need Them
Introduction to Interactive Emails The Evolution of Email Marketing Email marketing has come a long way from plain-text newsletters. In 2025, it’s not just about sending messages—it’s about creating experiences. With crowded inboxes and attention spans shrinking, traditional static emails struggle to drive meaningful engagement. That’s where interactive emails come in. They break the mold…
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Facebook Marketing: Why It’s Still Useful for Businesses in 2025
In a digital world where TikTok dominates headlines and Instagram is the favorite playground for influencers, it’s easy to dismiss Facebook as a relic. But here’s the truth: Facebook is still one of the most powerful marketing platforms in 2025—if you know how to use it. Is Facebook Still Relevant in 2025? User Base and…
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Top Secrets To Get Your Instagram Reels To Go Viral
Instagram Reels have taken over as one of the top ways to grow organically on social media. With Meta pushing short-form video more than ever, now is the perfect time to take advantage of the Reels algorithm. But how do you actually go viral on Instagram? Here are the real, battle-tested secrets that content creators…
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