Creative Marketing Agency

Twitter just made a major move for small businesses and local brands. The platform has officially rolled out its Location Spotlight feature globally — meaning every business with a Twitter Professional Account can now showcase their physical location, contact details, and operating hours directly on their profile.

In this article, we’ll break down what Location Spotlight is, how to set it up, and why this matters for your business in 2025.

What Is Twitter’s Location Spotlight?

A Quick Overview

Location Spotlight is a profile feature that allows businesses to display essential local information directly on their Twitter page. This includes:

• Physical address
• Google Maps link
• Business hours
• Contact methods (email, phone number, website)

Once activated, these appear at the top of your profile — just below your bio — making it easier for users to engage with your business.

Who Can Use It?

Previously, this feature was limited to select regions and industries. Now, any business with a Professional Twitter Account can enable Location Spotlight, regardless of size or location.

Key Benefits of Using Location Spotlight

Improved Local Discovery

Location Spotlight makes it easier for customers nearby to find your business, especially when searching for services in their area. It also integrates with Google Maps, allowing users to get directions directly from your profile.

Direct Engagement With Customers

Add tap-to-call, email, or direct message options so users can instantly reach out without needing to leave the app. This shortens the customer journey and boosts conversion rates.

Enhanced Business Credibility

A fully optimized Twitter profile builds trust. When users see complete business info — including hours and location — they’re more likely to view your brand as legit and professional.

How To Set Up Location Spotlight on Twitter

Step-by-Step Setup Guide

1. Switch to a Professional Account:
   Go to Settings > Account > Switch to Professional.
   
2. Edit Your Profile:
   Click “Edit Profile” and scroll to the “Spotlight” section.
   
3. Enable Location Spotlight:
   Toggle the feature on, and input your business address, hours, and contact information.
   
4. Save and Preview:
   Check your public profile to confirm everything looks clean and accurate.
   

Best Practices

• Match your Twitter details with your Google Business Profile
• Use your official business address and verified contact details
• Avoid using emojis or special characters in location info for consistency
  

Who Should Use This Feature?

Local Service-Based Businesses

Think salons, gyms, cafés, auto shops — any business that serves walk-in customers.

Franchises and Multi-Location Brands

If you operate multiple locations, consider managing separate Twitter profiles for each branch to localize content and details.

E-Commerce Brands With Physical Stores

Even if most of your business is online, highlighting store locations can increase foot traffic and credibility.

Twitter’s Shift Toward Business Utility

Competing in the Local Biz Game

Twitter is slowly turning into a more business-friendly platform, rivaling Facebook Business Pages and Google My Business. Location Spotlight is proof that Twitter wants to stay relevant for local and service-based businesses.

What’s Next?

Experts predict Twitter will continue releasing tools that help small businesses market locally and track customer behavior — possibly including in-app appointment booking or reviews.

Conclusion

If you’re a local business or service provider, there’s no reason to skip this update. Location Spotlight is a free, powerful way to make your Twitter profile work harder for your business.

Set it up in under 5 minutes, and start converting profile visits into real-world traffic, calls, and customers.

Frequently Asked Questions (FAQs)

Q1: Is Twitter’s Location Spotlight free?
A: Yes, it’s completely free for all users with a Twitter Professional Account.

Q2: Can I use Location Spotlight without a physical store?
A: While it’s most useful for physical locations, you can still use contact buttons (like email or call) even if you’re fully online.

Q3: Does this help with local SEO?
A: Indirectly. It helps drive consistent branding and local visibility across channels, which supports local search rankings.

Q4: Can I use this feature for multiple store locations?
A: You’ll need separate Twitter profiles for each branch if you want to display different addresses or hours.