Creative Marketing Agency

LinkedIn continues to evolve as the go-to platform for B2B marketing and professional networking. With over 1 billion members globally, the platform is rolling out four powerful new updates for business pages in 2025—each designed to help brands expand their reach, generate leads, and foster deeper community engagement.

Whether you’re a small startup or an enterprise-level brand, these new tools offer fresh ways to humanize your presence and amplify your content strategy.

The 4 New LinkedIn Features You Should Know About

1. Thought Leadership Posts from Employees

One of the most exciting additions is the ability for page admins to highlight thought leadership posts from their employees directly on the company page.

Why It Matters:

• Amplifies voices from within your team.
• Builds trust and industry authority.
  Boosts organic reach by tapping into employee networks.
  Tip: Encourage team members to share unique industry insights, event recaps, and trend commentary to maximize impact.

2. Lead Gen Forms Now on Product Pages

LinkedIn is now letting businesses add lead gen forms to their product pages, turning them into high-converting landing pages without users ever leaving the platform.

Why It Matters:

• Streamlines the lead capture process.
• Great for product-specific inquiries.
• Ideal for B2B brands with multiple offerings.

 Pro Tip: Connect your CRM or email tool (like HubSpot or Mailchimp) to LinkedIn for seamless lead follow-up.

3. Audio Events for Business Pages

LinkedIn is leaning into audio content with the launch of audio events for business pages, similar to Clubhouse or Twitter Spaces. These live, voice-only conversations allow brands to engage audiences in real time.

Why It Matters:

• Creates a casual, interactive environment.
• Builds community and fosters authentic discussions.
• No expensive video production required.

 Ideas: Host Q&As, industry chats, or leadership “ask me anything” (AMA) sessions to drive engagement.

4. Automatic Follower Invites for Admins

Admins can now automatically invite new personal connections to follow the company page, saving hours of manual outreach.

Why It Matters:

• Streamlines audience growth.
• Keeps your brand top-of-mind as your team expands their networks.

 Note: Use this feature strategically to avoid spamming and maintain trust with your audience.

What These Updates Mean for Your Business

Boost in Brand Visibility

Your employees are some of your best brand advocates. Featuring their thought leadership on your page can elevate your visibility and credibility across industries.

Stronger Lead Generation

Lead gen forms on product pages turn casual visitors into high-intent prospects. This is especially valuable for mid-funnel content and niche service pages.

Higher Community Engagement

Audio events offer a new, low-barrier format for live interaction. Hosting discussions builds stronger relationships with prospects and partners alike.

How to Strategically Use These LinkedIn Features

Update Your Content Strategy

• Include employee spotlights and expertise-based content.
• Plan a calendar of live audio sessions around product launches or events.

Train Your Team

• Equip employees to write valuable thought pieces.
• Offer LinkedIn training and templates to lower barriers to participation.
  

Leverage Lead Forms Properly

• Promote product pages via ads or newsletters.
• Follow up leads quickly and with personalized messaging.
  

LinkedIn’s latest features are designed to make business pages more interactive, human, and conversion-focused. Whether you’re trying to grow followers, collect leads, or build authority, these tools give your brand a modern edge in a competitive digital landscape.

Don’t just have a presence—build a presence that connects.

Frequently Asked Questions (FAQs)

What are the new LinkedIn Business Page features?

LinkedIn rolled out Thought Leadership Posts from employees, Lead Gen Forms on Product Pages, Audio Events, and Automatic Follower Invites.

Do these features require a paid subscription?

No. Most features are available for free to page admins, although ad integrations or premium analytics may require a paid plan.

How can small businesses take advantage of these updates?

By spotlighting employees, hosting interactive events, and using native lead gen tools, small businesses can amplify their reach with minimal budget.

Are these features available globally?

Yes, LinkedIn is rolling these updates out to most regions. Check your business page settings to enable them.